Emmanuel, the CEO of Par Farms, is a poultry farmer who studied Logistics and Management at Pentecost University. After earning a Chartered IT certification, he worked at a commercial bank, but when they wanted to make him a contract staff with a salary of GHC 1,200–1,500, he realized the transport and other expenses were too high. His wife, who comes from Dormaa and has experience in poultry farming, encouraged him to consider farming.
Emmanuel’s uncle had a poultry coop that was in poor condition. He renovated and disinfected it, and after an assessment, the veterinary officer confirmed it could house 500 birds. His uncle’s wife ordered 500 chicks from Holland to start the business. Initially, his father’s wife managed the farm while Emmanuel was living in Tantra Hills, and the coop was in Amasaman.
Once the birds matured and started laying eggs, he realized the potential of the business and decided to expand. The 500 birds generated a profit of GHC 7,500 after deducting expenses, proving it was a viable venture. He then acquired land in Adieso and expanded his operations. Today, he has 7,000 birds.
Having been in poultry farming for a while, Emmanuel continuously attends seminars to improve his knowledge. He now operates his farm in Adieso while residing in Kwabenya. Initially, he had two workers, but he has since expanded his team to four experienced farmhands. He visits the farm once a month to ensure everything runs smoothly.
To prevent theft and maintain accountability, he installed cameras on the farm. He also ensures that his workers feel valued by treating them well, offering incentives, and providing meals. He believes that if workers are treated as mere laborers, they are more likely to steal from the business. Instead of being harsh, he rebukes them in a professional and constructive manner.
The demand for eggs is incredibly high. Currently, his farm produces 110–116 crates of eggs daily, and he receives bulk orders from customers who pay in advance. Some customers even prepay GHC 100,000 to secure a steady supply of eggs. He strongly believes that Ghana has the potential to become self-sufficient in poultry production if the country reduces its reliance on imported chicken from places like Côte d’Ivoire.
In the next five years, Emmanuel aims to expand his farm to 15,000 birds. Unlike many farmers who buy commercial feed, he prepares his own feed, which significantly reduces costs.
Before starting his poultry business, Emmanuel had the opportunity to secure a direct UK caregiver job but was required to pay GHC 170,000. His wife challenged him, asking,
“If you go abroad and make $30,000, won’t you return to Ghana to start a business?”
That question changed his perspective, and he decided to invest in farming instead.
He also pointed out that many of his friends abroad struggle with bills and financial stability, despite the perception that “abrokyire” (overseas) guarantees success. He believes that money is in Africa, which is why foreigners, including the Chinese, continue to invest in agriculture and businesses in Ghana.
Emmanuel encourages young people to take a leap of faith and start a business instead of waiting for everything to be perfect.
“Even if 100 birds die, you buy another 100 and keep going,” he says. He emphasizes that poultry farming is profitable, especially because the demand for eggs in Ghana is extremely high. Unlike Nigeria, where egg consumption is lower, Ghanaians eat eggs daily, creating a thriving market.
Although he might travel abroad for visits, he has no plans to relocate permanently. Instead, he is focused on growing his poultry business and contributing to Ghana’s agricultural sector.
Social Media
For more insights into his poultry business, follow Par Farms on social media.
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